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Destiny does not steal my life away
Creating fanatical customers
The bad news is investor's best friend
Why do you not become rich
Why persist in the end

Creating fanatical customers

A famous Japanese writer Haruki Murakami, in writing for a living, have had for many years before the Jazz Bar, is "entrepreneur." His pursuit of what kind of customer satisfaction with personal experiences.

He said: Bar many guests every day, but not everyone likes this bar, in fact, only a small number of favorite. Yet remarkably, even though dozens of customers in only one or two people really like the look of your bars, are willing to come back the next time the shop, then the business of bars can also be quite well.

Haruki Murakami customers view, in fact, is the sentence: It was found that a small number of fanatics.

American Enterprise Rent-a-Car, CEO Taylor also should agree to the views of Haruki Murakami. Enterprise companies to conduct customer surveys every month, just ask two questions: First, how your car rental dior handbags experience like? Second, next time you are also willing to do from the car rental company? Enterprise Corporation of thousands of business outlets and then ranked based on just one indicator: Car experience of playing at the highest customers. prada bags

Taylor said: those fanatical minority, is the company's profit growth in the key driving force --- because they will not only own the company sustained from car rental, and will recommend to friends. Taylor, in the Enter? Juan prize the company's successful practice has a direct impact on customer loyalty experts, consultants , fendi bags and the impact of the adoption of the United States General Electric Company's CEO Immelt.

Immelt said: Starting in 2005, General Electric, with two indicators to measure customer satisfaction. One is operating indicators, with the business vary. All business indicators are commonly used is "net recommended" (net-promoter) of the social indicators. "Net recommend" is by Enterprise's inspired invention, and Taylor, however slightly different focus.
study found that growth in corporate profits with the most relevant question is asked customers: Do you recommend to friends and colleagues the possibility of the company how much? Require the customer assigned from 0 scoring 10 points. 10 points is "extremely likely", 5 minutes is "uncertain", 0 points is "totally impossible."

He played 9 minutes and 10 points under the "recommended", played 7 minutes and 8 points is "passive satisfactory", played 6 minutes and the following is "critics." "Recommendation" in the percentage of minus "critics" the percentage is "net recommended." done a lot of quantitative research and concluded that: customer loyalty in all indicators, the "net recommended" with the company's profit growth in the most relevant.

draws its inspiration from Enterprise's Taylor, "net recommended" indicators with the Enterprise, the neglect of the "passive satisfactory." But with Taylor there is one important difference: Taylor to look locked "fanatical minority", or "recommended" and the "net recommended" also from "recommended" in the reduction to "critics."

If the "net recommended" indicators than the "recommended" indicators more effect on the company's profit growth, why is that "critics" role, bag they are those who would say to a friend ill person. However, I think there is a research shortcomings: those who fought 2-6 hours, not in the strongest terms "the critics."

The most likely "critics" are those who fought 0 points and 1 customers, that is, "an angry customer." Just as we should focus more on the "fanatical minority", it is not considered as a "critics" should be considered only "a small number of angry," then?

Nevertheless, even if it is "net recommended" indicators, louis vuitton and certainly enterprises should strive to increase the "recommendation" in importance.
From Haruki Murakami to Immelt, from Taylor to , their customers have little concept of the same: stressed enterprises to create "a fanatical minority."

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