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Rough brand dream

This year, at strong competition, such as forests, Shenzhen Hi-Tech phone selected "Chinese brand names."
Zhao first, Baoan, Shenzhen Hi-Tech Electronics Co., Ltd., the workers have nothing, in Shenzhen, this piece of land, grow into a successful entrepreneur, his career, because once the brand missing to rush in and die, but also pay attention to the brand because later The famous night. Trees 10 years, Zhao first carefully nurtured brand, brand name is finally out of the louis vuitton handbag flower. Hundred years to nurture talent, Zhao first said that his brand dream has just begun.
Zhao at first a collection of ten years of the photograph, the first journalist to see him work place: the old homeland near prada handbags the small coal pitches, he was a teenager to earn money work from down to dusk every day subsistence. Looking at the sky black, Zhao life first so it can not be reconciled, he want to change their own destiny.
Poor family, dropped out of school, lack of experience, Zhao's first golf course to work out of coal when the background is this.
In 1988, at a friend's help, Cho first opened at Canton a small clothing store. With a keen sense of smell, he found that sales of karaoke OK, gaming consoles compared to make money. dolce gabbana handbags Thus, Zhao borrow the first to enter the industry. He did not even think of their players are a sales, a favorable market environment coupled with human honesty, Zhao first business getting better.
Zhao earned the first at the first pot of gold here and become established in the future start-up funding Gaoke Baoan.
Sales profit, but also brought troubles, supply is often inadequate, business trapped in the manufacturer, which first brought Zhao give inspiration, why can not produce it?
So he and friends at Canton opened a computer game produced small factories. Factory opened in the second month, there will be a profit, Zhao first to prepare an additional investment of high morale.
At this time, the relevant departments come, the original, factory without a business license, and the production of goods suspected of infringing the trademarks of other manufacturers the right to use. Zhao was invited to the relevant departments of the first. A result, the factory had to turn off. Bring this experience, Zhao first be filled with emotion: "I do not want to do is not licensed, are licensed to do at that time difficult."
Eat one cutting a gain in your wit, "brand" has become the first first venture Zhao biggest lessons learned. He frankly said: "Why do I have always attached great importance to later own-brand building, and this experience was not unrelated to, and all must do things according to flow, do not do things by the rules the results are only reaping what it has sown.
With his friends opened the first factory aborted. At this point the first 20-year-old Zhao early first inquire everywhere still possible to continue to set up their manufacturing plants.
In 1993, Cho first came to Shenzhen Baoan found visiting friends here are a good place to start. louis vuitton speedy
That year, Shenzhen Baoan International Hi-Tech Electronics Co., Ltd. was set up, start-up Hi-Tech to do the remains of Zhao's first profession - the production of computer games, employees less than 100 people.
Zhao first think of "Challenger" to do this famous name brand names. However, the company has a registered trademark of Canton. Zhao young first began to show his vision, he has found the company Canton, talk to a few months later, family property is not generous to spend 600,000 yuan Zhao first, and bought the trademark! And that when companies register only 200 yuan a flower!
This allows a lot fendi bag of people do not understand that the first heated Zhao, originally own a trademark registration can save a large sum of money. But Zhao is not the first to regret the original decision, the failure of Canton entrepreneurial experience told him to do business must have their own brand names. Zhao said the first, enterprises want to accomplish something if the cause of brand building will face sooner or later, this section can not bypass.
Won the "Challenger" trademark, with the "Challenger" star's fame all the way, Hi-Tech company growing rapidly.
One year later, the product demand, the regular customers, such as the middle of the night to pick up. In order to continuously meet market needs, Zhao took the first decided to expand the production scale and move to another than the original scale of the new plant doubled in size, and simultaneously increase the products.
Do not want to, crisis struck again: In early 1995, because of excessive expansion of scale, management problems, tens of thousands of computers due to a major study the quality of the accident, coupled with the study, gaming consoles market gradually shrink, sales all of a sudden slide into the trough , liquidity bottlenecks.
By the end of 1995, less than a game no longer access orders Gaoke the brink of bankruptcy. That period of time, the most painful Zhao was the first reminder suppliers are home every day. He was forced to "car" half-price sale, its own travel by bike, that to solve the crisis in the Hi-Tech is tantamount to a drop in the bucket.
Zhao first bike, just leave the mind once appeared. But he , at friends and family with the help of teeth and get through the hard times.
In the difficult days to come, Zhao first nothing to dolce gabbana do in order to retain staff, tried every means to borrow money to the staff of 80% of the basic wage. Zhao later fendi this became the first to regain the essential foundation rivers and mountains.
Zhao told the cruel reality of the first, video game market has been on the decline, enterprises should develop, they must transition.
After many visits, research, by the end of 1995, Zhao finally select the first telephone as a breakthrough. Began, Hi-Tech Product of the appearance of less than competitors, but by virtue of the relatively low price gradually open the market, corporate recovery.
Zhao first take the initiative to appear in bag the doorway to repay creditors. The brink of collapse this experience has taught him to deal with the crisis "instinct."
Gradually to normal cash flow, enterprise like importing a fresh blood. This experience, so that Zhao's first realize a truth: to do business, apart from the ongoing absorption of chloe handbags talents, but also to secure the normal cash flow. "Funds flow for the enterprise as the body's blood, in the event of crisis, the consequences would be unthinkable."
6, telephone open brand awareness Enterprises in 1995 come back from the dead so that Zhao's first lot of sophisticated, particularly sensitive to market changes. In 1996, Zhao's first brand to hold high the flag again, "Hi-Tech" brand phones become main product. At the same time, Zhao is also the first to realize a truth: Products must be guided by the market.
1998 Hi-Tech Industrial Park, with only telephone on Products up to more than 20 series over 300 varieties, types, and create the industry's numerous first, made a series of brilliant score, products sold at home and abroad 50 countries and regions. At the same time, in order to further enhance product gucci bag awareness, Zhao first hired famous movie stars Fan Bingbing as the spokesman for the company's image, expanding the share of Products, High Tech and TCL, step by step alongside domestic telephone, "the three major brands."
7, such as strong competitors to enter the field of forest PHS 2003 high-tech fair, the introduction of fashion lightweight Gaoke PHS mobile phone, and even called the "Father of Little Smart," the new Xu also brighten, he said: "only the appearance of look, the product will have a strong competitive edge!"
In fact, the first very clear Zhao, PHS mobile phone pre-investment will be only tens of millions of dollars, let alone the technical R fashion jewelry & D and marketing aspects, and the slightest mistake, there was the danger of eating. But he also soberly aware that after a decade of development, Hi-Tech is facing yet another turning point, if not the early expansion and occupation of new business areas, enterprises will be stagnant.
July 2003, after six months of market research, Zhao made the first to cheap louis vuitton enter the PHS handset market decide. Month project started in October come up with sophisticated products. At less than two months thereafter, Gaoke the PHS handset dior handbag sold across.
In this process, faced with a number of ups and downs of Zhao's first entered the People's University of MBA classes, "charge", not the absence of each lesson. The handbags online management of the Corporation, he said: now go study, attracting not face my diploma, but I need to study to find out through the Hi-Tech enterprise with the world's giant gap.
Zhao's first thought is the first year when the first lesson of entrepreneurship - the brand. He was aware that, although sales growing reputation in the market is getting louder and louder. However, this is brought about by market share, Gaoke brand image in the minds of consumers is not clear. For enterprises to achieve a leap, we must really Gaoke brand slogan. With nearly 10 years of accumulation, Gaoke telephone get the "Chinese brand names" of the brand.
This is only the road to start the brand. At present, the Hi-Tech "China Well-known Trademark" declaration of work is being christian dior bag carried out. High-tech executives also revealed that companies are going all out to build a new high-end brands, the main aim at the Panasonic, Siemens, Philips and so on, and striving to product quality, process up anywhere else.
After several rounds of all-round deep-level study, Zhao made the first Hi-Tech clear strategic objectives: At five years, Hi-Tech to become the world's largest supplier of telephone!


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